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1005.5 - Revenue Enhancement, Gifts, and Facility Naming Rights

 

 

 

Purpose
The board understands that corporate and private donors are guided by a philanthropic desire to provide resources that are not only useful but timeless in promoting the educational mission of the district. Further, they recognize that the development of alternative sources of funding for the district’s educational programs and facilities is desirable. Opportunities are available to enhance or supplement traditional sources of district revenue through the pursuit of fundraising activities, sponsorships, partnerships, marketing activities, grants, and other similar activities. Naming rights to district facilities and/or portions or components of district facilities may also present opportunities for fundraising and revenue enhancement.

The board also recognizes that individuals within the community may wish to contribute additional funds, books, supplies, or equipment to enhance or extend the district’s programs or facilities. These revenue enhancement opportunities are subject to certain limitations and restrictions as approved by the board and all such gifts and revenue enhancement activities must be consistent with the educational mission of the district and contemporary standards of good taste within the Linn-Mar Community School District.

The purpose of this policy is to establish parameters for the acceptance of gifts, donations, partnerships, and grants and for the pursuit of revenue enhancement opportunities which may include naming rights of district facilities and other enhanced programming. These parameters align with state codes which state that gifts, bequests, and donations are to be used in accordance with the terms of the gift, bequest, or donation. Therefore, a gift, bequest, or donation that is not in keeping with the district mission, philosophy, or practice will not be accepted.

Guidelines
Gifts to schools and revenue derived from revenue enhancement activities including facility naming rights shall be used to:

  1. Enhance student education and achievement
  2. Assist in the maintenance of existing academic, activity, and athletic programs and facilities
  3. Assist in the development and funding of new academic, activity, and athletic programs and facilities
  4. Provide scholarships for students participating in academic, activity, or athletic programs who demonstrate merit or financial need
  5. Provide support through recognition for professional staff to enhance academic, activity, or athletic programs

The board has the authority to accept such gifts and donations as may be made to the district or any facility within the district. The board reserves the right to decline to accept any gift which does not contribute toward the achievement of the goals of the district or ownership of which would tend to adversely affect the district.

Any gift accepted by the district shall become the property of the district, may not be returned without board approval, and is subject to the same controls and regulations as are other properties of the district. The district shall be responsible for the maintenance of any gift it accepts unless otherwise stipulated. In no case shall the acceptance of a gift be considered to be an endorsement by the district of a commercial product, service, business enterprise, or an institution of learning.

The district accepts monetary contributions designated for specific purposes and donations of equipment or materials if acceptable to the district. As instructional equipment becomes more complicated and diverse, it is imperative that attention be given to technical and curricular compatibility. Before supplies, books, equipment, or other items are purchased or donated approval must be obtained from the superintendent or school board.

Revenue Enhancement
The district will consider opportunities for revenue enhancement such as sponsorships, partnerships, grants, advertising, and fundraising. Any revenue enhancement opportunity pursued by the district must be consistent with the values and educational mission of the district. The board has the exclusive discretion to determine whether to accept or decline any revenue enhancement opportunity. The factors to be considered by the board include, but are not limited to:

  1. The extent to which such revenue enhancement opportunity limits or restrains the district’s discretion or its ability to pursue other opportunities.
  2. The duration of the arrangement or agreement and the district’s ability or discretion to terminate the arrangement or agreement.
  3. The extent to which the revenue enhancement opportunity imposes any obligation on the district, either presently or in the future, financial or otherwise, and whether the opportunity is subject to conditions acceptable to the district.
  4. The extent to which the revenue enhancement opportunity constitutes a conflict of interest or creates the appearance of, or a potential for, a conflict of interest.
  5. The extent to which the revenue enhancement opportunity interjects advertising or commercialism in the schools or classrooms.
  6. The context of the relationship of the entity providing the revenue enhancement opportunity to district business operations or patron consumerism.

The superintendent [or designee] may establish an ad hoc committee to investigate, evaluate, and/or consider potential revenue enhancement opportunities, compliance with board policy and state codes, the potential to advance the learning and engagement of students, and report its finding and recommendations to the board.

Facility Naming Rights
The district recognizes that naming rights of buildings and/or portions or components of buildings may present opportunities for revenue enhancement and fundraising. Special requests to name buildings or other facilities in honor of people who have contributed to the betterment of the district’s academic, activity, or athletic programs or alumni who have distinguished themselves will be considered by the board. Such requests should be made to the superintendent [or designee].

The naming of any building, room, or facility in the district must be approved by the board. Where naming rights are to be offered or implemented as a component of a fundraising drive relating to the construction of a new building or facility or the renovation of an existing building or facility, the board authorizes the superintendent to establish a committee to follow the parameters for facility naming rights and the recognition of donations. The board reserves the right to decline any donation that includes the condition of naming rights as unacceptable to the district.

Delegation of Responsibility
It shall be the responsibility of the administration to consult with potential donors and benefactors regarding potential gifts to the district or proposals to enhance revenue and to report these potential gifts and opportunities to the board for approval or rejection. Consultation with potential donors may occur in collaboration with the Linn-Mar School Foundation, a nonprofit 501(c)(3) organization established to support the district.


Adopted: 7/07
Reviewed: 3/13; 6/15; 7/19
Revised: 4/14
Related Policy (Code#): 1005.5-R
Legal Reference (Code of Iowa): 274.1; 274.7; 279.42; 279.8 (2013)